Local Business Optimization

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If you are a doctor, dentist, lawyer, baker, mechanic, dry cleaner, or local widget aficionado; AND you know that some local search engine optimization will help generate you some leads; local business optimization is right for you.

Your business is local. Your customers are local. Google wants your local customers to find local businesses. Make sense? Good! Local results are important for a number of obvious reasons but also because a well-managed local strategy can help you rank beyond just your tiny portion of the universe. Local business optimization has different components than a traditional white hat SEO strategy. This is why a local business optimization plan must adhere to the factors that help it stay on top of local results.

Website Optimization

You can’t optimize a local business strategy without a website so we like to start here. Diving into your on-page ranking factors such as title tags, meta descriptions, URLs, headings, footer address and map listing, and phone numbers will play a pivotal role in letting the search engines know where you are located. Your NAP, or name, address and phone number will have to consistently match all of your off-page listing information and we will concentrate many of your website optimization factors on that. We will also put into play your content strategy as well as your linkbuilding plan here. Learn more about website optimization.

Keyword Research

Many local keywords will contain the word of the city in them. For example “Denver Dentist” or “Palm Beach Traffic Ticket Lawyer.” If we knew that more people were searching one particular term over another, this would be valuable information to use while utilizing your keyword data. This is part of our process and plays a pivotal role in getting leads from the various different ways people search.

Google Places Page Optimization

Your Google Places page is a key area in which we concentrate your SEO efforts. We will help you to set up a beautifully optimized Google Places page and help you to target your most ideal audience based on the parameters available through the places page. A well optimized Google Places page will help to you translate more clicks as well as appeal to more mobile users.

Citation Strategy

Citations provide the search engines additional confirmation regarding the details of your business. We search the world over for relevant citations that we can list your business with that will help your rankings. Some examples of citation sites are Yahoo Locals, Yelp!, Merchant Circle, Hot Frog, City Search and others. Citations are mentions of your business name and address on other sites, even if there is not a link to your site. They have been proved to be a key component of the ranking algorithms of the major search engines. Other factors being equal, businesses with a greater number of citations will probably rank higher than businesses with fewer citations.

Review Strategy

In terms of the human approach (as opposed to the search engine approach) reviews are important because they play an important decision making factor when a potential customer decides whether to contact your business or the other guy. In fact, online reviews are second only to personal advice from a friend as the driver of purchase decisions; user reviews are more influential than third-party reviews. In terms of the search engines and local SEO, there is evidence that suggests getting reviews can in fact boost your positioning on the search engine rankings pages. We will help you by preparing a review strategy for you that you can use to push reviews to the top review sources. We cannot post reviews for you (we are white hat SEOs remember?) so our goal is to consult you on where to direct your customers.

Ready to kickstart your local business rankings? Contact us today!