CMW has developed a media buying campaign formed on a foundation of a client’s sales objectives and research, the goal is put into action. Based on market conditions and clients goals we determine how to purchase the most efficient media buy for our clients. Our agency’s media buys use a combination of buying tactics that include upfront, scatter and remnant.
After constructing and negotiating our client’s media plan, CMW diligently measures and optimizes the media buy using performance data to quantify current media effectiveness and provide straightforward insight into how our clients can significantly improve their CPA.
CMW provides media planning and media buying services for the following media channels:
- National and local cable TV for the U.S. & Canada
- National and local broadcast TV for the U.S. & Canada
- Network integrations and sponsorships
- Network radio
- Local radio
- Sponsorships and endorsements